Master C2-level vocabulary related to ad types & tactics. Highly precise, academic mastery.
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Which word means "A short description of a book or product written for promotional purposes"?
Which word means "A classified advertisement for something wanted, such as a job"?
Which word means "A rectangular advertisement displayed on a web page"?
Which word means "A small advertisement in a newspaper categorized by subject"?
Which word means "An advertisement in the form of an editorial or news article"?
Which word means "A long television advertisement in the form of a program"?
Which word means "A fraudulent business model recruiting members for payments rather than product sales"?
Which word means "A trick or device intended to attract attention"?
Which word means "The deliberate inclusion of branded goods in films or shows"?
Which word means "Selling products directly to consumers rather than through retailers"?
Which word means "Marketing goods or services by telephone"?
Which word means "Marketing that encourages people to share content rapidly"?
Which word means "A brief, persuasive speech about a business idea"?
Key words and definitions covered in this exercise
blurb
A short description of a book or product written for promotional purposes
want ad
A classified advertisement for something wanted, such as a job
banner ad
A rectangular advertisement displayed on a web page
classified
A small advertisement in a newspaper categorized by subject
advertorial
An advertisement in the form of an editorial or news article
infomercial
A long television advertisement in the form of a program
pyramid selling
A fraudulent business model recruiting members for payments rather than product sales
gimmick
A trick or device intended to attract attention
product placement
The deliberate inclusion of branded goods in films or shows
direct marketing
Selling products directly to consumers rather than through retailers
telemarketing
Marketing goods or services by telephone
viral marketing
Marketing that encourages people to share content rapidly
elevator pitch
A brief, persuasive speech about a business idea
Master C2-level vocabulary related to ad types & tactics. Highly precise, academic mastery. Includes 13 multiple choice questions. 13 vocabulary words...
Which word means "A short description of a book or product written for promotional purposes"?
Which word means "A classified advertisement for something wanted, such as a job"?
Which word means "A rectangular advertisement displayed on a web page"?
Which word means "A small advertisement in a newspaper categorized by subject"?
Which word means "An advertisement in the form of an editorial or news article"?
Which word means "A long television advertisement in the form of a program"?
Which word means "A fraudulent business model recruiting members for payments rather than product sales"?
Which word means "A trick or device intended to attract attention"?
Which word means "The deliberate inclusion of branded goods in films or shows"?
Which word means "Selling products directly to consumers rather than through retailers"?
Which word means "Marketing goods or services by telephone"?
Which word means "Marketing that encourages people to share content rapidly"?

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